Because Kelvin Augusta serves a global audience, our privacy practices are designed to comply with major data protection frameworks, including the European Union General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).

 

Under the GDPR, protections apply to all EU data subjects and cover both direct and indirect information that could identify someone, such as names, identification numbers, location data, or biometric data. Organizations that determine how and why personal data is processed (called “data controllers”), as well as those who process data on their behalf (“data processors”), must comply. GDPR provides strong rights, including the right to deletion and correction of personal information, and it requires organizations to minimize the data they collect. Consent must be obtained before personal data is collected, and certain organizations must appoint a Data Protection Officer. Non-compliance can result in significant fines of up to €20 million or 4% of worldwide turnover, whichever is greater.

 

The CCPA, on the other hand, applies specifically to California consumers. Personal information is defined more broadly, covering data such as browsing history, website interactions, biometric data, and geolocation. Compliance generally applies to medium and large businesses that process the personal information of California residents. The CCPA provides consumers with the right to request deletion of their personal information, but only for data collected directly from them. Unlike GDPR, there is no explicit data minimization or correction mandate. Businesses may process and even sell consumer data, but they must provide a way for consumers to opt out of sales or request deletion. Violations of the CCPA can result in fines of up to $2,500 per violation or $7,500 per intentional violation, along with possible statutory damages ranging from $100 to $750 per incident.

 

Kelvin Augusta, operated by <bAMG, LLC (a KelvinAugusta.com brand), strives to meet or exceed the requirements of both frameworks wherever they apply. Our goal is to handle your data responsibly, transparently, and in a way that gives you meaningful control over your personal information.

 

You may need to provide personal information to access most features of our online and mobile resources. However, you always have the option to opt out of certain activities, such as receiving newsletters or promotional announcements.

Residents of California and EU data subjects whose personal information was collected while in California or a GDPR jurisdiction have additional rights, described in detail below.

 

When you access your account on Kelvin Augusta services, you can update certain information such as your billing or shipping address and phone number.

 

If you consented to receive direct marketing from Kelvin Augusta (or our parent brand, KelvinAugusta.com), you may opt out of marketing communications or change your preferences at any time by clicking the link in the footer of any non-transactional email, or by contacting us at [email protected].

Please note that some communications are considered transactional or service-related (such as account notifications and billing information). For accuracy and security, you may not opt out of these essential messages.

 

“GDPR Jurisdictions” refers to the European Economic Area (EEA, including Iceland, Liechtenstein, and Norway), as well as countries with an adequacy decision from the European Commission (e.g., Andorra, Argentina, Canada (commercial organizations), Israel, Switzerland, Uruguay, Japan, and others).

The United Kingdom is no longer regulated by the GDPR. Instead, the UK General Data Protection Regulation (UKGDPR) governs data protection for individuals located in the UK.

 

If you no longer wish to receive newsletters, product alerts, or promotional content, you may opt out by following the instructions in our communications (for example, replying “STOP” to a text message) or by contacting us at [email protected]. We will take reasonable steps to remove your information from distribution lists, though you may continue to receive communications for a short time while processing your request.

 

You also have the right to access, amend, or delete your personal information by contacting us directly.

 

Some browsers allow you to send a “Do Not Track” signal. Currently, Kelvin Augusta does not respond to these signals.

When we collect personal information from California residents, we comply with the California Consumer Privacy Act (CCPA).

Information We Collect

 

For California residents, we may collect:

 

If you are a Virginia resident, you may request to access, correct, or delete your personal information. You also have the right to opt out of sales of personal data or targeted advertising. If we deny a request, you may appeal.

 

To exercise these rights, email [email protected]. We may require identity verification to process your request.